Frequently Asked Questions
What is conversion tracking in digital marketing?
Conversion tracking is the process of monitoring specific actions on your website, such as form submissions or purchases, to measure the effectiveness of your marketing campaigns and SEO efforts.
Do I need conversion tracking if I already use Google Ads?
Yes. Google Ads tracks clicks, but without conversion tracking, you won’t know which clicks lead to actual business results like calls or sales.
Can conversion tracking help with SEO as well as paid ads?
Absolutely. Conversion tracking reveals which organic keywords, pages, or blog posts drive valuable actions, helping you optimize your SEO strategy for better outcomes.
Is Google Tag Manager necessary for tracking conversions?
While not mandatory, Google Tag Manager makes it easier to manage and deploy tracking tags without needing to constantly edit your site’s code.